The hardware engineering that built a decade of products — iPad, AirPods, Apple Silicon, Vision Pro — now runs the company.
John Ternus joined Apple in 2001 as a product design engineer on the Apple Cinema Display. Twenty-five years later, he becomes CEO on 2026-09-01, succeeding Tim Cook after the largest hardware portfolio in the company's history.
Apple's first new product category since Apple Watch (2015) — introduced personally by John Ternus at WWDC 2023. Spatial computing headset with M2 + R1 silicon, …
Apple's transition from Intel to its own silicon — five M-series generations (M1 → M5) in five years under John Ternus's hardware leadership, three tiers, zero …
The October 2018 iPad Pro — first iPad with USB-C, John Ternus's first stage appearance, and the milestone of the thin-bezel redesign that defines Apple's …
Steve Jobs was a CEO who understood hardware. Tim Cook was a CEO who came from operations — he optimized the supply chain hardware demands, but his primary competence was not product engineering. John Ternus is a CEO who comes from hardware. That’s a larger transition than the April 20 announcement suggests.